Under Armour and technology partners showcase connected fitness at CES

Under Armour is betting on technology in 2019, with a suite of new digitally connected products being introduced through partners this week during CES, the big consumer electronics show in Las Vegas. The Baltimore-based athletic apparel brand and one of its technology partners, headphones maker JBL, are showcasing a wireless headphone for runners, designed to connect with smartphones and smartwatches, withstand outdoor elements and give runners in-ear coaching from Under Armour’s MapMyRun, while still letting in some sound for safety. (Balt. Sun)

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