Maryland tourism office's 'Open For It' campaign sees 30:1 return on investment

Maryland's tourism marketing efforts inspired more than 123,000 people to visit the state between April and September, a new analysis shows. The finding is part of a report that looks at the effectiveness of the Maryland Office of Tourism Development's fiscal 2019 advertising campaign, "Open For It." The $1.5 million campaign ran in target markets on the East Coast and in the Midwest — including Baltimore, Cincinnati, Cleveland, Columbus, Harrisburg/Lancaster, Philadelphia, Pittsburgh, Washington, D.C. and the New York metro area — between April and July. (Balt. Bus. Journal)

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