Under Armour wants to kill its deal with UCLA. Here's why and what happens next.

Under Armour Inc.'s recent decision to pull out of its record-breaking sponsorship deal with UCLA sent shockwaves throughout the sports business industry. Some legal experts said Baltimore-based Under Armour has strong grounds for terminating the 15-year, $280 million agreement. But the sportswear maker risks tarnishing its reputation, making it more difficult to negotiate deals in the future. Most experts view Under Armour's move as a negotiating tactic aimed at reworking a deal it was widely regarded as having overpaid for. (Balt Bus Journal)

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