Just two years after pivoting the focus of her floral business from retail to events, Lori Himes, owner of Abloom in Walkersville, was forced to pivot right back to retail because of the COVID-19 pandemic. Himes, who has owned the shop for more than 25 years, kept the business afloat and her employees on payroll by focusing on flower deliveries — something that saw a resurgence during the pandemic, with loved ones required to stay away from one another. Usually, most of her income is from weddings and funerals, both of which were much harder to coordinate in 2020.
Events industry businesses feel a year behind during pandemic
February 23, 2021