How Michelle Gemberling got Bethesda’s Indigo Octopus off the ground amid Covid-19

When Covid-19 began to shutter retail stores in March, Michelle Gemberling’s Fenwick Island, Delaware, store was already closed for the season. There was time to think about what would come next. But just a few months prior, Gemberling and her husband had signed a lease for a new location of their beachy retail store, Indigo Octopus, in Bethesda’s Wildwood Shopping Center. Construction was underway. They’d have to move forward.