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Maryland launches grassroots vaccine confidence campaign

January 31, 2021

Maryland Gov. Larry Hogan on Friday launched a campaign aimed to boost confidence in the coronavirus vaccine. The GoVAX campaign will use traditional media, digital media and grassroots outreach to combat the initial vaccine hesitancy among minority populations and underserved communities that also find themselves disproportionately affected by the virus. “The campaign is encouraging everyone to take the vaccine,” Hogan said.

Article Source: WBAL

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