Md. sports marketing firms to help colleges prepare for rules allowing athletes to profit from their names, likenesses

Two Maryland-based sports marketing agencies are teaming up to help athletics departments prepare for what is widely expected to be a seismic shift in the world of college sports. While it remains to be seen how all of the moving parts will shake out, within the last year, it has become increasingly likely that college athletes will soon be able to profit from their name, image and likeness. Maroon PR, a Columbia-based public relations agency, and Rockville-based Team Services LLC recently formed a joint venture called Student Athlete Image & Likeness (SAIL) to help navigate so-called NIL rules.