More teams in this year’s NCAA men’s basketball tournament will sport a Nike Inc. or Jordan Brand logo than Under Armour Inc. and Adidas combined. Nike and its Jordan Brand have deals with a dominant total of 48 teams, more than 70% of the 68-team field, according to Apex Marketing Group. The Beaverton, Oregon-based apparel giant outfitted 40 t eams in 2019 and 47 teams in 2018. Last season’s tournament was canceled because of the Covid-19 pandemic.
Under Armour and Adidas tied for NCAA tournament teams, both trailing Nike
March 16, 2021