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Under Armour cuts its sponsorship commitments in half

February 26, 2021

Under Armour Inc. shed almost half of its sponsorship commitments last year as the sportswear maker exited several major contracts to cut back on costs during the Covid-19 pandemic. Baltimore-based Under Armour reported $361.6 million in sponsorships with professional teams, professional leagues, colleges and universities, individual athletes, athletic events and other marketing commitments as of Dec. 31, according to the company’s annual financial filing with the U.S. Securities and Exchange published Wednesday.

Article Source: Baltimore Business Journal

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