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Viewpoint: Advertising, marketing firms lacking diversity are failing themselves –– and their clients

March 16, 2021

As a seasoned marketing and advertising professional who happens to be Black, I have faced or been confronted by many interesting challenges and biases. While attending several industry functions, I have overheard fellow marketing professionals discuss “how to fill the talent gap” and the “need for better marketing to attract better talent, more highly skilled people.” While I totally agree that recruitment is one of the major challenges facing the ad industry today, the solution to the talent gap and recruitment challenges may be, in part, due to diversity — or should I say, a lack thereof.

Article Source: Baltimore Business Journal

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