Port Covington to get new name, branding in January

The $5.5 billion Port Covington project is poised to get a marketing makeover. The 235-acre redevelopment’s new partial owners said Thursday the project will be renamed and rebranded come January just as the first major office and multifamily buildings open up. “One year from now, we won’t be calling it Port Covington,” said MaryAnne Gilmartin, CEO of MAG Partners, the New York developer that bought into the project in May. “You will be excited when we reveal the new name. It’s a refresh.” The move is the latest by the new group of master developers who were brought in to advance the Port Covington project in May by Under Armour founder Kevin Plank.