Report: Steph Curry nearing $1 billion endorsement deal with Under Armour

Steph Curry is reportedly about to sign a $1 billion lifetime endorsement deal with apparel maker Under Armour Inc., a contract that would vault the Golden State Warriors star into a rarefied class of sports celebrity pitchmen. The impending deal, which would extend a 10-year alliance between Baltimore-based Under Armour (NYSE: UAA) and Curry that expires in 2024, was referred to more than once in a lengthy Rolling Stone interview and profile, though not directly attributed to Curry. It’s reportedly been under negotiation for a while.