John Varvatos walked into a conference room at Under Armour’s new Baltimore Peninsula offices last week sporting a very simple black hoodie. The new chief design officer for the sportswear maker had the hoodie created after seeing some of Under Armour’s new performance fabric. Though the hoodie is plain with no logos or other markings, it quickly became the most wanted product in the halls of the company.
How Under Armour’s new chief design officer wants to rethink athleisure
October 17, 2023
