Maryland Cannabis Administration launching legalization education campaign

The Maryland Cannabis Administration (MCA) has selected communications agency GKV to develop a multiyear public education and communications campaign about the legalization of cannabis for adult use, which goes into effect July 1. With the new law allowing adults 21 and older to legally purchase and possess specific amounts of cannabis, the campaign will inform adults who choose to consume about issues including safe and responsible use, the dangers of driving under the influence and preventing youth access. GKV is also working with MCA on crucial social equity outreach efforts.