Basketball fans who flock to televisions this week to watch the 2023 NCAA Men’s Tournament will notice fewer Under Armour logos on their screens. Baltimore-based Under Armour (NYSE:UAA) is the official jersey sponsor of 11 teams in this year’s tournament, which is 16% of the 68-team field, according to Apex Marketing. The 11 teams is five fewer than last year, when the company sponsored 16 tournament teams, or 23.5% of the field.
Under Armour drops behind Adidas in NCAA Tournament team sponsorships
March 17, 2023
