Young Voters Are  Looking To Cast Their Ballot – TikTok Is  The Way To Reach Them

Election season is underway, and Americans have already begun forming opinions about who will get their vote in 2024. Social media is increasingly becoming the place to get news, and TikTok is no exception. Democrats need to recognize the opportunity TikTok provides to connect with voters – not alienate them by supporting a ban of the app. TikTok is not only home to everything from small business and entertainment content but also a hub for critical political conversations. About 25 percent of U.S. adults under 30 now regularly get their news from the app. In a recent poll, over half of Gen Z voters said they oppose a TikTok ban.