LeGendre: Keeping an eye and ear on social media trends

Summer 2021 is a great time for marketing organizations to review, renew or revise their somewhat costly (in terms of time and/or dollars) social media strategies. There are almost too many to count emerging social media platforms, so anticipate that this process will be a necessary, ongoing, and time-consuming challenge. There are several emerging platforms to literally keep an eye and ear on. Let’s begin with TikTok.