Even before Under Armour announced plans last year to cut marketing costs and renegotiate athlete endorsement deals, the Baltimore brand and ballet dancer Misty Copeland had parted ways. The sports apparel maker said Monday that the partnership with Copeland, a principal dancer with the American Ballet Theatre, ended in 2019. “We’re proud of what we’ve accomplished together during our partnership, and incredibly grateful to Misty for helping us evolve beyond traditional sports and into new arenas,” the company said in a statement.
Under Armour has ended endorsement deal with ballet dancer Misty Copeland
March 9, 2021