Colavito: Embracing your “why” is essential to your marketing messaging

Marketing – we encounter it every day and everywhere it seems. Yet, when developing marketing for our own businesses, knowing what to say and how to say it eludes us. Often tactics come first, like creating a website, social media posts, blogging, and vlogging. But focusing on tactics before developing marketing strategies dilutes the message and misses the targeted customer – your buyer. One of the most successful strategies begins with embracing your “WHY.”