When the developers of the Port Covington project announced last week they were changing the name to Baltimore Peninsula, it brought all kinds of questions from curious residents and readers. Some poked fun at the name or said they didn’t get it. Others wondered if they were essentially changing the name of a whole community, and if so, how they were allowed to do it. The change — an attempt by the development team to turn a page and build excitement around the 235-acre, mixed-use waterfront project — came at the suggestion of consultants hired to help rebrand the development, said MaryAnne Gilmartin, founder and CEO of MAG Partners, the lead developer.
FAQ: How were developers allowed to change the Port Covington name to Baltimore Peninsula?
November 22, 2022