From pivot to permanent: Two tales of how unprecedented times led to unexpected rewards

The COVID-19 pandemic hit small business owners hard, forcing virtually every business to explore new ways to reach their customers. For many, the challenges to keep the lights on led to some surprising results. The term “pivot” emerged as a buzzword to describe how businesses were changing the way they operated. Some of those changes were so impactful, they have become permanent fixtures. Here’s how two Maryland companies incorporated their pivot into daily operations.