Jensen: How to reduce investing’s gender gap: Try talking about ethics

Women’s perception of unethical behavior among finance professionals may contribute to how underrepresented they are in the industry, according to a recently published article I co-authored with colleagues at Zhejiang University and Creighton University. We administered surveys to nearly 3,000 college students in the U.S. and China, describing 10 scenarios in which a character makes an ethically questionable decision. Students were asked to rate how ethical the action was and what percentage of investment managers they believe would act in the same way.