Juul will pay Maryland $13 million to settle multistate investigation into its e-cigarette marketing practices

Juul Labs will pay Maryland $13 million under an agreement that resolves a multistate investigation into the e-cigarette company’s marketing and sales practices, Maryland Attorney General Brian Frosh announced Tuesday. Over the next five to nine years, Juul agreed to give $434.5 million to 33 states and territories, with the total settlement increasing to more than $476.6 million if the company takes the full nine years to pay. Frosh first announced the tentative agreement in September. The attorneys general said Juul targeted youth in its advertising campaigns, using launch parties, young models and social media posts as well as flavors that were appealing to underage customers, according to a news release.