Elon Musk attempted to soothe leery Twitter advertisers Thursday, a day before a deadline to close out on his $44 billion acquisition of the social media platform, saying that he is buying the platform to help humanity and doesn’t want it to become a “free-for-all hellscape.” The message appears aimed at addressing concerns among advertisers — Twitter’s chief source of revenue — that Musk’s plans to promote free speech by cutting back on moderating content will open the floodgates to more online toxicity and drive away users.
Musk doesn’t seek a ‘free-for-all hellscape’ for Twitter
October 28, 2022
