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Sinclair Broadcast Group posts loss in 2Q despite political ad boost

August 4, 2022
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Sinclair Broadcast Group CEO Chris Ripley said the company received a big revenue boost from political advertising in the second quarter, with the total $54 million pulled in for mid-term election battles surpassing 2018’s hotly contested races. The Hunt Valley-based media giant said it expects to experience a boom in ad spending to finish off the year because of big political battles — candidate challenges and ballot initiatives involving abortion, guns and gambling — in the company’s key markets.

Article Source: Baltimore Business Journal

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