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Sinclair Broadcast reports strong start to sports streaming service

August 19, 2022
iphone, smartphone, apps

Sinclair Broadcast Group’s new sports streaming service, Bally Sports+, is on track to grow to as many as 10 million subscribers and expects to draw a young audience interested in interactive features, the head of the Hunt Valley-based company said Thursday. Sinclair subsidiary Diamond Sports Group launched a limited version of its direct-to-consumer service in June, offering access to Major League Baseball teams in five markets. The broadcaster plans a full launch across all 19 of its Bally Sports regional sports network brands Sept. 26.

Article Source: Baltimore Sun

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