Sinclair Broadcast reports strong start to sports streaming service

Sinclair Broadcast Group’s new sports streaming service, Bally Sports+, is on track to grow to as many as 10 million subscribers and expects to draw a young audience interested in interactive features, the head of the Hunt Valley-based company said Thursday. Sinclair subsidiary Diamond Sports Group launched a limited version of its direct-to-consumer service in June, offering access to Major League Baseball teams in five markets. The broadcaster plans a full launch across all 19 of its Bally Sports regional sports network brands Sept. 26.