What does your diamond shape say about you? Which engagement ring suits your astrological sign? What does a 3-carat diamond look like on your hand? These are just some of the video prompts that have helped Baltimore-based Smyth Jewelers rack up nearly 19,000 followers and more than 420,000 likes on TikTok. The company joined the popular social media video platform in late 2020 as a way to try and reach new, and younger, customers.
Smyth Jewelers found success on TikTok. Here’s how your business can too.
January 3, 2022