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Smyth Jewelers found success on TikTok. Here’s how your business can too.

January 3, 2022

What does your diamond shape say about you? Which engagement ring suits your astrological sign? What does a 3-carat diamond look like on your hand? These are just some of the video prompts that have helped Baltimore-based Smyth Jewelers rack up nearly 19,000 followers and more than 420,000 likes on TikTok. The company joined the popular social media video platform in late 2020 as a way to try and reach new, and younger, customers.

Article Source: Baltimore Business Journal

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