Hunt Valley’s McCormick & Company launched a limited-edition Old Bay Caramel seasoning with fighting words: “Move over, pumpkin spice.” One envisions a battle between Old Bay fans and pumpkin spice acolytes. Crab mallet-fisted Marylanders duking it out in front of the local Starbucks with women in Ugg boots eager to welcome in Fall. Over the years, Old Bay has become a local icon, on par with crabs and the Orioles as a symbol of Baltimore pride. Then you have pumpkin spice, a seasoning with its own intense following, and a dizzying number of pumpkin spice-flavored items on the market. Ironically, McCormick itself deserves either blame or credit, depending on your perspective, for the entire pumpkin spice craze to begin with, having first launched its pumpkin pie spice in 1934.
With Old Bay Caramel seasoning, McCormick says: ‘Move over, pumpkin spice’
September 14, 2022