Baltimore startup Marinalife raises $5M to add technology to the boating industry

A Baltimore company behind a service billed as the “Hotels.com for boaters” raised $5 million late last month to add new dimensions to its multipronged business. CEO Jennifer LeRoux said the company plans to use the funding to develop a new marina management software that will help business owners track reservations and other parts of their business. The new software would add to the two other products under the Marinalife umbrella: Snag-A-Slip, a Hotels.com-style site that lets boaters book time at docks, and the Marinalife magazine. LeRoux emphasized that much of the boating industry has failed to keep up with modern technology, giving the startup a strong niche in the market.