Bethesda’s Eat the Change, Seth Goldman’s 3-year-old healthy snack company is now all in on beverages. Its Just Ice Tea line, which launched in September 2022, is already pulling in $2 million a month in sales, according to Goldman, achieving in less than a year what his previous beverage company, Honest Tea, took eight years to accomplish. Goldman attributes its early success — Just Ice Tea already accounts for 85% of Eat the Change’s sales — to his connections with distributors and grocery stores and a void in the organic tea market since Coca Cola Co., which acquired Honest Tea from Goldman in 2011, discontinued the line in May 2022.
Bethesda’s Eat the Change scales back snack production as ice tea business takes off
September 26, 2023