Bethesda’s Eat the Change scales back snack production as ice tea business takes off

Bethesda’s Eat the Change, Seth Goldman’s 3-year-old healthy snack company is now all in on beverages. Its Just Ice Tea line, which launched in September 2022, is already pulling in $2 million a month in sales, according to Goldman, achieving in less than a year what his previous beverage company, Honest Tea, took eight years to accomplish. Goldman attributes its early success — Just Ice Tea already accounts for 85% of Eat the Change’s sales — to his connections with distributors and grocery stores and a void in the organic tea market since Coca Cola Co., which acquired Honest Tea from Goldman in 2011, discontinued the line in May 2022.