Under Armour has a new CEO and a new three-year plan to boost profitability. On Tuesday, executives touted both as key to boosting the Baltimore-based sports brand’s popularity and sales, especially in the U.S. home market. During the company’s annual shareholder meeting, held virtually, Under Armour managers reinforced their commitment to strengthen the brand’s appeal, especially in the U.S. and elevate design of footwear, women’s apparel and an expanded “sportstyle” category.
Five things to know from Under Armour’s 2023 shareholder meeting
August 30, 2023