Here’s how Under Armour could grow sales in the lucrative footwear market

Under Armour Inc. stores will become testing sites for new retail shoe fitting technology, the latest effort to build market share in the growing athletic footwear market. Volumental, a shoe fitting technology company that is known for scanning feet to find the perfect shoe, recently announced an agreement with Under Armour to test its new self-service foot scanning technology at select retail stores and in outlets and brand houses. The deal comes a few months after Under Armour (NYSE: UAA) released its new SlipSpeed shoe and as a new CEO, Stephanie Linnartz, prepares to take charge with a mandate to get the company growing again after a tough few years. While Under Armour started out focusing on athletic apparel, the company is looking to grow in the athletic footwear market, the area that leads the athletic apparel industry.