Wednesday, December 6, 2023 |

How Under Armour’s new chief design officer wants to rethink athleisure

October 17, 2023

John Varvatos walked into a conference room at Under Armour’s new Baltimore Peninsula offices last week sporting a very simple black hoodie. The new chief design officer for the sportswear maker had the hoodie created after seeing some of Under Armour’s new performance fabric. Though the hoodie is plain with no logos or other markings, it quickly became the most wanted product in the halls of the company.

Article Source: Baltimore Business Journal

The Morning Rundown

We’re staying up to the minute on the issues shaping the future. Join us on the newsletter of choice for Maryland politicos and business leaders. It’s always free to join and never a hassle to leave. See you on the inside.