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Under Armour drops behind Adidas in NCAA Tournament team sponsorships

March 17, 2023

Basketball fans who flock to televisions this week to watch the 2023 NCAA Men’s Tournament will notice fewer Under Armour logos on their screens. Baltimore-based Under Armour (NYSE:UAA) is the official jersey sponsor of 11 teams in this year’s tournament, which is 16% of the 68-team field, according to Apex Marketing. The 11 teams is five fewer than last year, when the company sponsored 16 tournament teams, or 23.5% of the field.

Article Source: Baltimore Business Journal

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