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Under Armour launches brand’s first-ever customer loyalty program under new CEO

August 2, 2023

Under Armour launched a U.S. customer loyalty program Tuesday, a first-of-its kind for the brand and a key initiative of new CEO Stephanie Linnartz. Through UA Rewards, consumers can earn points through online and in-store purchases, product reviews and UA MapMyRun challenges that can be redeemed for $5 off their next purchase.

Article Source: Baltimore Sun

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