Under Armour Inc. is a brand known for performance athletic apparel. This year the company wants to lay the groundwork for being known for comfort and style. Under Armour for years has talked about diving further into the athleisure space. The company finally gave details on how it plans to expand into what executives call the “live” sector, during its fiscal third quarter call with analysts Wednesday after Under Armour beat Wall Street’s expectations for profit and revenue.
Under Armour lays foundation for expanded athleisure offerings
February 9, 2023