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Facebook parent Meta sees strong global ad sales while keeping AI costs in check

August 1, 2024

Meta Platforms (META.O), opens new tab beat market expectations for second-quarter revenue on Wednesday and issued a rosy sales forecast for the third quarter, signaling that robust digital-ad spending on its social media platforms can cover the cost of its artificial-intelligence investments. Shares of the company were up 6.8% after the bell. The Facebook and Instagram parent said it anticipates third-quarter revenue in the range of $38.5 billion to $41 billion, the midpoint of which is higher than analysts’ estimates of $39.1 billion, according to LSEG data.

Article Source: Reuters

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