Hotel-within-a-hotel to open downtown

A company that aims to personalize the hotel experience will take over a small group of rooms at a downtown Baltimore hotel this month. New York-based Roomza has a three-year agreement to occupy 30 rooms in the Lord Baltimore Hotel starting around mid-April. The company and its founders Curtis Crimmins and Samantha Spring want to bring a more personal touch to often bland hotel rooms by catering to guest preferences that range from satin pillowcases on the bed to a preferred religious text on the nightstand.