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Inside Preakness’ costly hunt for younger fans

May 17, 2024
group of people riding horses

Horse racing powerhouse the Stronach Group has spent millions of dollars trying to lure younger fans and higher-profile horses to the Preakness Stakes, the second jewel of the sport’s Triple Crown and one of Maryland’s marquee sporting events. It seems to have been a bad bet. Long viewed as the anchor of the state’s storied but declining thoroughbred racing industry, Preakness has gone from a moneymaker to a financial loser in recent years.

 

Article Source: The Baltimore Banner

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