No discounts and fewer promos: Under Armour CEO thinks you’ll pay more for shoes and clothes

Kevin Plank believes Under Armour is an elite brand, and elite brands don’t give discounts — or at least not as many as his company has been. The Baltimore-based apparel company has recently been slashing its number of online promotions, pushing consumers to pay full price, Plank told investors Thursday. The discount pullback is part of Plank’s mission to revive the brand he founded in 1996.