Kondwani Fidel says he began wearing New Balance sneakers right “out of the womb.” They’ve always been one of his go-to brands, along with Nike’s Air Force 1 shoes. Most of his friends wore them, too. They enjoyed the versatility of the shoe — whether that be wearing them with a suit jacket or to play hoops. “You couldn’t tell me I wasn’t fresh with New Balance,” he said. “That’s how we put fits together.”