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Once a favorite of white supremacists, New Balance is courting Black Baltimore

September 18, 2024

Kondwani Fidel says he began wearing New Balance sneakers right “out of the womb.” They’ve always been one of his go-to brands, along with Nike’s Air Force 1 shoes. Most of his friends wore them, too. They enjoyed the versatility of the shoe — whether that be wearing them with a suit jacket or to play hoops. “You couldn’t tell me I wasn’t fresh with New Balance,” he said. “That’s how we put fits together.”

 

Article Source: The Baltimore Banner

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