It was the summer of 1989, and my freshman orientation tour of the University of Maryland, College Park had led us to the campus chapel, rising high above Route 1 on a hill. Our guide pointed across the road to a horseshoe of identical stately brick buildings set around an expansive green lawn. “To your left,” she said, in a bored monotone that let us know she’d done this bit a lot, “is Fraternity Row, which you may recognize from the football scene in ‘St. Elmo’s Fire,’ featuring Rob Lowe.”