University of Maryland, Under Armour continue partnership via 12-year, $98 million contract extension

Taking its “Protect This House” slogan seriously, Under Armour is pushing its relationship with the University of Maryland to the next level even as it pulls back on similar deals nationwide. The state’s flagship university and the Baltimore-based sports apparel and footwear maker launched by former Terps football player Kevin Plank have agreed on a new contract that will provide $98 million to Maryland over 12 years.