Visitor spending rebounds in Howard County, tourist bureau says

Howard County saw a 7% increase in visitor spending in 2023 over the previous year, as the number of tourists finally met pre-pandemic levels, according to a report from the county’s tourism bureau through Tourism Economics, a data and research company. Visit Howard County reported that the number of tourists reached around 3 million people, with those visitors spending a total of $790.4 million last year, up nearly 20% from before the pandemic.