The battle for Tribune: Inside the campaign to find new owners for a legendary group of newspapers
Last year, as a group of Baltimore Sun reporters embarked on a long-shot endeavor to find a new owner that could save their paper from a hedge-fund takeover, a former Maryland politician gave them a piece of advice. Treat this like a political campaign. The worried reporters would need to recruit community allies. Hire a public relations firm to sway public opinion. And most crucially: Figure out how to find rich people who might be persuaded to finance a rescue plan.